R^o^ S E

วันจันทร์ที่ 30 มกราคม พ.ศ. 2555

Chapter 10 Information Technology


 The Advantages of New Technology in Your Business

Reduced Waste

will lead to lower costs. Today, the amount of waste produced by technology can be the difference between strict environmental regulations and closure (but of course, also profitability).

Increased Productivity

where properly assessed, increased production, through efficiency and better planning, can also result from the introduction of new technology.

Less Workforce

may be needed if jobs that previously required personnel can now be automated, further reducing costs. This is an added advantage if you have few employees already, otherwise you may face redundancies.

Higher Profits

due to the increased efficiency which produces less costs. It may also be that new technology allows jobs to be completed quicker so that cash flow is more fluid.

A Higher Income

can be yours if your business is making more profit. You may even decide to give your employees a bonus that could increase their motivation.

Advanced Communications

such as the use of e-mail, computer networks and mobile phones allow information to be sent/received instantly. This is especially useful for long distances where documents and information needs to be passed on quickly. Remote work-force employers (employing travelling sales, home workers etc) have instant access to staff from mobile phones, web cams from PC’s and on-the-road lap tops.

More Competitive

as you can afford to lower the price of your product/service if your profit levels increase, without lowering your standards.




The Disadvantages of New Technology in Your Business

The Management

of new technology can be extremely difficult.
If the decision of purchasing new technology is down to you, do you buy now or wait for the next technological advance? Also, you have to decide if the technology is really needed as some things can be expensive. Integrating the technology into your workforce is another task in its self.

New Skills

may be needed to operate the new technology and so you will have to re-train your employees.

Maintenance

of the technology will be required to keep it efficient. More importantly, if it is a piece of machinery on a production line: what if it beaks down – will it put a stop to all production?

Costs

are something that will be reduced if integrated properly. You have to consider if you have the finance to purchase the technology in the first place. Secondly, if it is to replace employees, will you have to issue redundancy pay?

Time

can be lost if you have to reorganize the workplace to set up the new technology. This could be an important issue if your business works to tight deadlines.
If you have a network of PC’s (even two) you will have to know something about computers to ensure quick resolvement of IT issues.

วันจันทร์ที่ 23 มกราคม พ.ศ. 2555


Chapter 9 : Evaluation

characteristic of good websites


What makes a website successful? Keep the following points in mind when creating your website to get the most out of it:
  • Content
Quality content on your website can provide users with the information they are looking for. Content also allows you to establish yourself as an expert in your field. When your website visitors are looking to make a purchase they will feel more comfortable with your products and services if you have built their trust and confidence through what you have written on your website.
Keyword-filled content is also crucial for getting high search engine rankings. Most internet users trust search engines to help them find what they are looking for. Taking the time to create high quality content can have huge payoffs through increased search engine rankings.
  • Simple and Attractive Design
The design of a good website should be simple, yet professional. The design should not take away or distract from the content. Websites with excessive use of Flash and moving images can be very distracting. Use design to help you get your message to visitors, not to distract them from the message. Colors should not be hard on the eyes, and text should be easy to read.
  • Easy Navigation
Navigation and links provide opportunities to incorporate design elements in to the website; however, navigation schemes should not be so elaborate that the user has trouble knowing where to click to move to another page. The average visitor’s attention span is a matter of seconds, and if it is hard to find what he or she is looking for, you will loose that visitor very quickly. Links to your most important pages should be easily found on every page. A good rule of thumb is that every page should be accessible in two clicks from your home page (this may not be possible with larger sites).
  • Unique
The most successful websites will stand out from the crowd. There are a number of was that you can make your website stand out: better design, high quality articles, a blog, a newsletter, some type of resource or tool. Find something that would be appealing to your target market.
  • Fresh
Having a website that changes or is updated frequently will encourage repeat visitors. Repeat visitors will be more loyal and more likely to buy. There are a few different options for keeping your site fresh:
1- Update the site and add content occasionally – This will require you to either pay a designer or do the work yourself.
2 – Use a blog – With a blog you can add content to your website from any computer with an internet connection. All you’ll have to do is login and type. No special software or skills are required.
3 – RSS feeds – With RSS feeds you can add news headlines, weather, stock tickers, etc. to your website. Additionally, you can add content from most blogs to your site with RSS. The benefit of RSS feeds is that once in place they will automatically update.
  • Optimized
A successful website will be search engine-friendly. Optimization includes things like using page titles and meta tags for all of your pages. Using headers and alt tags for images can also help optimization and accessibility. Even a website that is strong in other areas but weak in optimization may be hard for users to find.

Example :  The Good website

Information Bias


Examples of Bias in Wikipedia: Global warming

This article lists examples of Bias in Wikipedia, related to global warming:
  1. Conservapedia posted the news about liberal corruption of global warming science (climategate) on its Main Page on the very first day: November 19th. But it took Wikipedia over two weeks to give priority to this bombshell, and even now its entry is remarkably biased against it.[1]
  2. 100's of other climatologists have been removed from the category "Global warming skeptics", which Wikipedia decided to delete.[2][3]
  3. Wikipedia's most controversial pages are guarded by liberal elite. Thereby, accuracy is replaced with ideology. [4] The first one-hundred and sixty-eight words on Wikipedia's Global Warming page contains multiple conjectures, major errors and bias. "increase in the average measured temperature ... since the mid-twentieth century" that same paragraph "solar variation combined with volcanoes ... and a small cooling effect from 1950 onward." Which is it, warmer or cooler from 1950? "very likely due" "probably had" or "the overwhelming majority of scientists working on climate change agree with the IPCC's main conclusions"- unsubstantiated bias.
  4. Liberal elites at Wikipedia have embraced the ideology of Al Gore's Global Warming. It is with great sadness that ClimateGate has emerged as a worldwide news story. In an attempt to shrug-off the story, Wikipedia labels the page Climatic Research Unit e-mail hacking incident, with ClimateGate as only a redirect. [1] Next, Wikipedia claims the CRU was illegally hacked but other sources say possibly an inside job. [2] Finally, Wikipedia is sure to include plenty of climate change alarmists views discounting the incident; a smear campaignan attempt to sabotage the CopenhagenJames Hansen "no effect on the science" , UK Secretary of State for Energy and Climate Change Ed Miliband "We should be cautious about using partial emails that have been leaked to somehow cast doubt..." [3]
  5. A recent charge is that U.K. scientist and Green Party activist and Realclimate.org member William Connolley functioned as a Wikipedia editor and website administrator, repressing information that militated against Climate Change. As such he "rewrote Wikipedia’s articles on global warming, on the greenhouse effect, on the instrumental temperature record, on the urban heat island, on climate models, on global cooling. On Feb. 14, he began to erase the Little Ice Age; on Aug.11, the Medieval Warm Period."[5]
  6. Michael Mann is a well known global warming alarmist who is ridiculed for his so-called scientific work on tree ring temperature data, the Hockey Stick theory and was the subject of fraud in the Climategate scandal. Wikipedia decides not to allow any mention of his involvement with Climategate. Any mention of Climategate is immediately removed from Mann's page. [4]
  7. Wikipedia defines Denialism as "choosing to deny reality as a way to avoid an uncomfortable truth". It then gives as two of its main examples, Exxon-Mobil contributing to climate change research, and the Bush Administration's refusal to submit the Kyoto Protocol for ratification.[5]

References